GRIIIP & THE G1 SERIES
Brand Identity | Creative | Ongoing Marketing
Strategy by: Zohar Reznic | Creative director: Amram Pikarsky
Brand Identity | Creative | Ongoing Marketing
Strategy by: Zohar Reznic | Creative director: Amram Pikarsky
Griiip makes racing vehicles smart and connected, and use the data collected to create engaging layers and insights using AI and deep analysis for fans, drivers and gamers.
Griiip is here to make Motorsport more accessible and affordable, by providing new ways to engage with racing. We want to have viewers glued to the screens, to provide racing series with new ways to engage with fans, gamers and to put the drivers in the center of the activities.
The name ‘Griiip’ was born when we realized the one thing that makes our cars better than every car in its category: the ability to grip to the ground in hyper speed. We also wanted to give a sense of control over an adrenaline rush so we imagine a driver pressing the gas pedal all the way, fuel is pumping, hands sweating, he is full of adrenaline and he shout it out load – Griiiiiiiiiiiiiiiip!
The logo then was brought to life with a curvy and round look, combining our symbol in the last letter “p”.
We wanted to visualize a rush of adrenalin as part of the brand identity, so for this we created the adrenaline blood cell – a key element in the brand identity system.
Two worlds combined creating one holistic approach: ‘ADRENALINE meets INNOVATION’ – Both domain are equally balanced, in a strict typography structure. The framing of the typography is also part of the brand identity.
The ‘G1Series’ logo is a descendent of the main Griiip logo, using the capital ‘G’ and the number ‘1’ inside a diamond shape.
It uses a negative space to create the typography of the ‘G1’.
Fiverr is the main sponsors and is part of the ‘G1Series’ logo as a tagline.
As Griiip's product keeps evolving, so is the brand architecture and brunches.
'RAMP' – Racing Media Platform, is now the new focus of the fast growing company.
Through a series of meetings, Amram made us uncover the essence of why we wanted to open a company, what is that we are passionate about and what is our ultimate goal, and then took our answers and created our entire company branding, which 6 years after still relevant and does an amazing work.
Temir Plachinsky
CEO, Griiip LTD