BLAZEPOD
Brand Identity | Creative | Packaging
Brand Identity | Creative | Packaging
Blazepod has introduced a new training experience – the Flash Reflex (FRX) Training. Maximizing every training session with engaging lighting Pods, motivating visual cues and professionally designed activities for both physical and cognitive training.
We motivate, educate and inspire the world to think quicker and perform better, with a unique reaction training experience
Creating a new Sport-Tech category, the FRX logo was created in two versions.
This is the full-type logo for market education.
The minimal version has a bigger visibility and is used for the existing Blazepod users community.
For the introduction and launch of the FRX training methodology, I developed a visual language that is comprised of elegant human shots combined with an overlaid layers of connected dots and lines, which illustrates the connection between physical training and cognitive reactions.
Amram and his team were listening and learning anything about the product, the mission and the people behind it, and came up with everything we needed to launch BlazePod and look as an exciting global trusted brand.
Yaniv Shneiderman
CEO
The Academy Hub is Blazepod's learning center. Using blog posts, online courses and video tutorials, the users can learn all about the FRX training methodology.
To keep the brand's hierarchy, it was necessary to use the brand's icon. It was then combined with a video play triangle and the letter 'A' for 'Academy'.
