MOTOR CITY
Brand Identity
Strategy by: Zohar Reznic | Creative director: Amram Pikarsky
Brand Identity
Strategy by: Zohar Reznic | Creative director: Amram Pikarsky
Populating the desert is an Israeli symbol of heroism, entrepreneurship, and drive. MotorCity is a motor park racing circuit located in the southern Negev desert of Israel and it is the perfect spot for motorsport addicts and the general public alike. We used dual-meaning copy assets to connect people with the brand's vision – to be the driving pioneer force and center for the motorsport ecosystem of Israel.
